Tut 7 posting Convergence


Before go into this weeks’ topic: Convengence, I would like to share a video about how media can be use to put private opinion into public:

There is English Subtitle and English is avaliable at time 1:30.

Convergence appear when we move from analog to digital, mechanic to electronic.

For example, we can view photos, edit or even send to internet on a digital camera. A decade ago, ‘film’ was still the main photographic  medium.

Camera was from the word ‘camera obscura’, means ‘black box’.

In the 60s, exposure meter, which determine the correct amount of light, is build in cameras.

In 70s, auto exposure is widely seen in camera, which the camera make the decision for the shutter and aperture for a suitable exposure .

In the late 80s, auto focus because possible.

In the 90s, the combination of all technology above merge into one body.

Year 2000 onwards, the photographic medium shift from analog to digital.

All the retouching  process now is replace by computer software, like ‘Photoshop’.

Apple Inc’s main concept may conside to be ‘convergence’.

The famous ‘iMac’, merge the screen, CD-driver and hardware together.

The iPod wheel controller, fuse all control on one wheel and the central button.

iPod Touch and iPad, use touch screen to nevigate.iPod Touch is portable music player, as well as pocket computer. This terminates Sony WalkMan to popular in  portable music player,

Convergence  makes media cross platform, like Apple Inc. introduce iTune to sell music.

In publish industry, print media, like Monocle, launch online audio and video service in order to attract more readers.


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