Author Archive

Week 12- Identity

May 25, 2010

During, S (2005) “Debating Identity”, Cultural Studies: A Critical Introduction, Routledge: London, pp 145-152.

In this weeks reading it focused on identity, this reading makes the point that many aspects come together to create a person’s identity. During also suggests that we do not have one identity (During 2005, p. 146) but plural “identities” and that a certain identity may have more importance depending on the social setting one is in (During  2005, p.146).

During also makes the point that “individuals have little power” (During 2005, p. 145) over which features define their identity, rather identity is often created from “the outside” (During 2006, p. 145). This reading also discusses the topic of “identity politics (During 2005, p. 147) which reminds us that the way we identify not only ourselves but the way we look at and identify others has consequences.

This reading makes me think more in depth about the identities we all have, what traits contribute to it? and what identities society puts on us all.  Another good point made by this reading is that identities are extremely important as they give us a sense of “belonging” to different communities (During 2005, p.152) and argues that society can simply not exist without certain identities such as “names, family or nation” (During 2005, p. 155). This reading made helped me to understand that identities are a big part of our culture as humans and will continue to be for a long time.

Week 11- Research Interviewing in Everyday Life 2

May 24, 2010

Weerakody, N. “Research Interviewing” In Research Methods for Media and Communication. London, Oxford, 2009, 166-185.

This article focused on the research method of the interview, something we as students of the ARTS1090 course have become familiar with in our research proposal and research assignment.

The different types of interviews are explored in this reading including “structured, semi-structured and unstructured” (Weerakody 2009, p. 166) it examines which situations to use which style in, which was very helpful in guiding me for my assignment. This article is great as it gives examples of each style to make it easier for the reader to understand exactly which each type entails.

This reading discusses how conduct a research interview in great detail – an excellent guide for anyone wanting to know more about how to conduct an interview. Some of the steps discussed in detail are “preparation, equipment needs, location of interview, conducting the interview, duration” (Weerakody 2009, p. 171) as well as what to do “after the interview” (Weerakody 2009, p. 171).

This reading is to me an extensive guide to how to conduct an interview as well as a helpful tool to use as a guide when researching for our own assignments. This article reminds me that qualitative research is very valuable and needs as much thought used as quantitative research. I would like to read the other chapters on quantitative research by Weerakody as I feel this article was very helpful in understanding the research concept.  This reading raises the question to me, what other aspects could make my research technique more effective?

Week 9: Media Audiences

May 7, 2010

This Image is a media audience from the 1950’s watching a 3D film.

This image is from (

Couldry, Nick,. “The Extended Audience: Scanning the Horizon.” In Gillespie, Marie, Ed. Media Audiences. Berkshire: Open University Press, 2005, Pgs 185-209.

We all have been a part of an audience at one time or another, whether it is a play, concert, sporting event or even at home watching television.  This weeks readings show us that there are different types of audiences including

1. The ‘simple audience’ (e.g. for books and theatre) (Couldy 2005, p. 186)

2. The ‘mass audience’ (e.g. newspapers and television) (Couldy 2005, p. 186)

3. The ‘diffused audience’ (e.g. new audience as media has now become diffused) (Couldy 2005, p. 186)

I thought this reading was very informative and it made me consider how I can use this information in my research paper. Which audiences or ‘fan communities’ (Shaner, Week 9 Lecture slide 18, 2010) do they belong too? This is a point for further investigation.


Week 8: Networks

May 3, 2010

Castells, M. Excerpts from “Informationalism, Networks, and the
Network Society: A Theoretical Blueprint.” From the Network Society: A Cross Cultural Perspective. Cheltenham, UK, Edward Elgar, pgs. Pgs 165-172.

Human beings are connected to each other through technology, these connections form a group and this group can be described as a network. We see it in its simple form everyday on social networking sites such as MySpace and Facebook. We are joined together through a society which is not necessarily physical. The way we communicate has evolved with technological advances. I think this week’s reading makes us question how ‘cultures’ (Castells  p. 186)are formed through networking. It makes me wonder how the participants interact with different networks and if one aspect would be changed would it affect the whole network?

Week 7: Convergence

April 26, 2010


Jenkins, Henry. “Buying into American Idol: How We are being Sold on Reality Television”. In Convergence Culture: Where Old and New Media Collide. New York, NYU Press, 2006, 59-92.

This week’s reading focus that on media convergence, particularly that of American Idol. It says argues that media has more power when it spans across many mediums. American Idol utilises, television, advertising through the coca-cola brand, use of home phones to vote and well as texting, music singles and albums, concerts and even movies. This article also discusses how we choose what we want to watch these days, with the power of the remote advertising has to be particularly effective, interesting and persuasive to work (Jenkins 2006.p, 64). Questions it raises for me are: Is this that way media will be used in the future? Is single use Media on the way out?

Week 6: Mobility

April 20, 2010

This week’s reading: Ito, Mizuko. “Mobile Phones, Japanese Youth, and the Replacement of Social Contact.” In Ling, Rich and Pederson, Per Eds. Mobile Communications: Re-negotiation of the Social Sphere. London: Springer – Verlag, 2005, 131-148

Media is now more transportable than ever before this reading focuses on the mobile phone use of Japanese youth and how their social contact has been transformed by the new technology. This reading concentrates on the mobile phone use in the ‘home, at school in urban spaces and in virtual spaces’ (Mizuko 2005).  I think this readings core argument is that mobile media has different functions in different spaces, and different spaces change the way media is used.

The readings key concepts are media changes when moving to different geographical spaces. Media use in the home feels limited to youths as there is not enough space to invite friends over, and have them over less than once a year in many cases, they usually have one home phone so choose to use mobiles for privacy if speaking with the opposite sex (Mizuko 2005). At school text and email was utilised to communicate with other students and in urban spaces email and calls where used (Mizuko 2005).  Email was able to be used while travelling on the bus and train (Mizuko 2005). The terms the author uses to develop this argument are what ‘context’ the media is utilised.

Questions it raises for me are: Are we seeing the same patterns in Australia?

I would argue that it is not so far from what we see in this country; however our home phones may be used more as well as home PC’s.

Week 5: Researching Media in Everyday Life

April 12, 2010

Corti, L. “Using Diaries in Social Research.” Available at http://sru.soc,

This week’s readings focus on the use of diaries as a research tool. The reading explains there are many strengths and advantages for using a diary. Many of us are familiar with having kept a diary at some point in our lives to record our thoughts, but using diaries as an effective researching tool was a new idea to me. As shown by this, diaries are fantastic for ‘telling history’ s they capture our ‘behaviour’ and  daily ‘events’.

A diary can be used as a ‘supplement’ to complement interviews and have been very useful in the assignment I am currently working on.  The diary can be formatted in a free way or ‘fairly structured’. This reading specifies that there are some main areas which they have been used for research: ‘To record how people spend their time, consumer expenditure and transport planning research’.

Diaries as seen in the readings are a fantastic survey tool. Structured diaries follow a formula which enables consistency which can be great for keeping research in an organised format, utilising a type of style guide and certain specifications such as controlling length, size, content and format. The article stated that diaries are not always effective and can have problems including if someone forgets the event which happen during the day and simply make them up which can cause inaccuracies. Diaries are considered to be ‘more expensive that personal interviews’.

Questions this article raises to me are: What other ways can we document media use? And are structured diaries more useful than free form types?


Mediation: Time

March 20, 2010

Week Three Readings

Hartley, J (2004). “The Frequencies of Public Writing: Tomb, Tone and Time: In Jenkins, H. And Thoburn, D. (Eds) Democracy and new Media. MIT Press, USA, pp 247-269.

This reading is quite interesting and makes the point that media is based around time. It states for different media there are different frequencies. Some Media is quick and some is slow, making it more sustainable. Public writing such as news articles and daily press are distributed very quickly and often are disposed of very quickly. What makes media fast? It would be the frequency of distribution and the speed of how it is created. Which media type is more important? One could argue that they are both as significant as each other, with each offering a unique function in our everyday lives. The news keeps us up to date, magazines monthly and Books and television shows are usually yearly. But if we look at public writing we can see it spans back to writing on tombs and, this remains for a long period of time. This reading makes us consider our own media production and its frequency and we can recognise that internet and articles may not necessarily be sustainable as media changes over time.



March 15, 2010

Week Two – Domestication

Silverstone, Roger. “Domesticating Domestication. Reflections on the Life of a Concept”.

This reading discusses the beginnings of technology in the twentieth century and follows technological developments to the modern day. It tells that the identity of media studies changed from determinism toward constructivism. Domestication of the media became apparent, human beings feel a sense of security in their everyday lives through this. Before the domestication of media, it was quite “wild”. It talks about the home as being the place of domestication, and how domestication is implemented through in our private domains.  This reading makes us think how we use domesticated media in our households and whether or not the morality of media still exists.